A DIFFERENT BREED OF MANUFACTURER
For many small to medium-sized dealerships, a substantial gulf exists between the demands placed on them by the majors brands and their day-to-day economic realities. Between unrealistic sales goals, quota-based support systems, territorial restructuring, and in-territory competition, many of these dealers find themselves frustrated and without a clear path to succeed or grow.
As shifts in the economy continue to place downward pressure on prices, many small to medium-sized dealerships struggle to survive and clash with the business models used by the major brands in the material handling industry.