For equipment dealers across Canada, choosing the right forklift brand to represent is a decision that directly impacts customer relationships, profitability, and long-term business growth. In a market filled with international manufacturers, more and more dealers are looking for a partner that understands the realities of the Canadian landscape, and that’s exactly where Starke Material Handling Group stands out.

As a proud Canadian forklift company, we offer a dealer experience built around reliability, transparency, and exceptional support. Instead of rigid requirements or complicated programs, Starke focuses on giving dealers the tools, flexibility, and confidence they need to grow their business in a sustainable way. Here’s why dealers nationwide are joining the Starke network. 

1. No Sales Minimums. Grow at Your Pace 

Many forklift manufacturers place heavy pressure on dealers through strict quotas, unrealistic sales targets, and minimum ordering requirements. Starke takes a different approach. 

With no sales minimums, dealers can grow at a pace that reflects their region, customer base, and resource capacity. This reduces financial risk and allows new dealers to introduce the Starke brand into their market without unnecessary pressure. 

Whether you're expanding your dealership or adding forklifts to an existing equipment portfolio, Starke gives you the flexibility to build your business your way. 

2. A Full Lineup of Field-Tested Forklifts 

Dealers want equipment they can depend on, and so do their customers. Starke’s lineup includes: 

• Electric walkies and pallet trucks 

• Electric stackers and warehouse equipment 

• Internal combustion LPG forklifts 

• Internal combustion diesel forklifts 

• High-capacity and rough-terrain equipment 

Every model is field-tested, ensuring durability, performance, and reliability in Canadian working conditions. From busy distribution centers to outdoor industrial yards, Starke forklifts are engineered to handle the demands of real-world applications. 

By offering a broad product range, dealers can serve a wider set of customers while strengthening lifetime value and increasing repeat business. 

3. Backed By Warranty. Confidence for Dealers and Customers 

A strong warranty program is essential for building trust. Starke stands behind every unit with comprehensive warranty coverage, giving dealers peace of mind when selling and servicing equipment. 

Clear, transparent protection ensures your customers feel confident in their purchase and that confidence reflects directly back on your dealership. 

4. Preferred Parts Pricing and Reliable Support 

Parts availability and after-sale service can make or break a dealer’s reputation. Our preferred parts pricing gives dealers strong margins while still offering competitive rates to customers. 

Pair this with dedicated Canadian technical support, and dealers gain a powerful competitive advantage: 

• Faster service 

• Reliable troubleshooting help 

• Reduced downtime for customers 

• Stronger long-term customer relationships 

We're committed to supporting dealers throughout the entire equipment lifecycle, not just the sale. 

5. Exclusive Dealer Rewards That Reinforce Partnership

Dealers who partner with Starke gain access to exclusive rewards and incentives, designed to help fuel sustainable growth. These rewards recognize dealer performance, loyalty, and long-term partnership, strengthening the relationship year after year. 

Starke’s dealer program isn’t transactional, it’s built around collaboration, shared success, and ongoing support. 

6. A Canadian Brand That Understands Canadian Markets  

Your customers work in challenging environments, from cold climates to heavy industrial conditions, and they rely on equipment built to meet those demands. 

As a Canadian forklift company, Starke understands: 

• Local industries 

• Regional regulations 

• Market expectations 

• Climate-related performance needs 

Dealers benefit from representing a brand that speaks directly to Canadian customers, with equipment and support designed for the realities of Canadian operations. 

Why More Dealers Are Choosing Starke

The combination of flexibility, reliability, and strong dealer support is attracting dealerships across the country. With Starke, you’re not simply adding another machine to your showroom, you’re gaining a partner committed to your success. 

If you’re looking to grow your dealership with a forklift brand that delivers real value, strong margins, and a dealer-first approach, we're ready to work with you.